Essential
Paperback 6×9" · 80–120 pages
from1.490 €
- Your story and a selection of recipes
- Two interviews
- Interior design and cover
- Published on Amazon in print and ebook, with ISBN
Culinary publisher · Spain
Your business's own book, in hardcover and on sale worldwide
You bring the story, the dishes and about three hours of conversation. We write it, design it and publish it on Amazon with an ISBN, ready to sell on your premises and in any country.
A sample cover with your business's name, free, in 48 hours.
- +10books published on Amazon
- Translationyour book, in other languages too
- ISBNsold on Amazon worldwide
- Chefstrained in three Michelin-starred kitchens
A story worth printing
The experience doesn't end at the table.
Your kitchen has a voice. Your team, a story. Your dishes, a memory.
A book brings it all together in something your guests can take home.
Commissioned books
Three ways to tell your story
Published prices, no "request a quote". Your story, your recipes and your photos remain yours.
Launch prices · limited places · excl. VAT
Premium
Large hardcover 8.25×11" · full colour · 200+ pages
from3.500 €
- Story, team, dining room, kitchen, menu, recipes and wines
- Three interviews
- Full editorial design and bespoke cover
- Worldwide publication with ISBN
- Help selling it on your premises
Signature
Everything in Premium, plus
from6.900 €
- Sponsor search among your suppliers
- A translated edition in another language
- Launch event
- 50 signed copies
Extras
Translation into other languages · Second edition with new dishes · Launch video for social media · Offset print runs to sell on your premises · Publishing on other platforms such as IngramSpark, Apple Books, Google Play Books or Kobo · Professional photo shoot, quoted separately
Much more than a book
What your book does for your business
Selling copies is only part of it. Having your book on display and on sale works for your brand every day.
Prestige and authority
A hardcover book with your name says more about your business than any ad. It puts you among the greats.
Your business, in your customer's home
Guests take the book home, and the memory with it. They show it, give it and talk about you.
Your name on Amazon, worldwide
Visitors find it from home, and people who don't know you yet discover you while browsing cookbooks.
Press and guides
A book opens doors with journalists and inspectors from guides such as Michelin or Repsol.
Your story, told by you
On Google anyone can leave a review. Your book holds only what you want to say, the way you want to say it.
A manual for your team
It explains your philosophy, dishes and service, and helps train every new cook and waiter.
Heritage on record
Anniversaries, handovers and new generations taking over are recorded for good.
Corporate gift
The Christmas gift for clients, suppliers and staff, with your name on the cover.
And on top of that, it sells
How many copies pay for your book?
Suggested retail price59,90 €
Cost per copy (hardcover, ~250 colour pages)≈ 23 €
Your margin per book, after book VAT≈ 34 €
8.160 €
Who it's for
For businesses with a story worth printing
Restaurants
An anniversary, a new generation taking over, or a menu that is already heritage. Guests buy the book at the end of the meal, and visitors order it again on Amazon from home.
Hotels
A bilingual edition for rooms, the shop and guest gifts. It tells the story of the building, the setting and the kitchen in your guests' language.
Cookery and hospitality schools
A yearbook for every class: students' recipes, their story and their first published book with an ISBN.
Wineries and food suppliers
Your brand on your best customers' tables. Sponsor the books of the restaurants you supply, or publish your own.
Suppliers
An annual programme for breweries, wineries and olive-oil mills: several customer books a year, paid for by the brand.
Cities
Collective books such as Valencia in 25 Restaurants: each restaurant pays for its own chapter.
Your own collection
Plenty of businesses have a YouTube channel. Very few have a collection of books.
A book is a marketing tool that never expires. A collection makes your business a reference in its field: each title reaches a new audience, sells on its own and strengthens the others.
Picture a hospitality school with its own library: the school's book, pastry, meat, fish, salads, kitchen processes, sous-vide cooking… Material for its students, prestige with families and sales worldwide.
- Restaurantsits story, seasonal cooking, desserts, the wine cellar
- Hotelsthe building's history, breakfasts, cocktails, the surroundings
- Wineries and suppliersthe product, recipes with it, pairings
We already do it ourselves: the Michelin Chef collection and an eleven-book series on low-investment businesses.
I want a collection
20% off every book in a collection, from three titles.
How we work
We talk, we create, we publish
In weeks, not the 12–24 months of a traditional publisher. We work remotely with clients in any country.
01
We talk
About 3 hours of interviews, on site or by video call
You tell us the story, the team and the dishes, and send photos and documents. You don't write a thing.
02
We create it
Writing, design and layout
We write in your voice, design every page and send you proofs to review. Nothing is published without your approval.
03
We publish it
ISBN, Amazon worldwide, print and ebook
No warehouse, no stock: Amazon prints each copy on demand, close to the reader. We help you sell it on your premises.
Delivery time: from two weeks, depending on the project.
Why us
We are chefs, not just publishers
SC Editorial is the imprint of Sergio Carasa, a professional chef trained at the Leioa Hospitality School in the Basque Country. He trained in three Michelin-starred restaurants (Via Veneto, El Racó d'en Freixa and El Serbal) and worked at Simpson's in the Strand, at the Savoy in London, among other kitchens. He is the author of more than ten books published on Amazon.
We speak your language
We know what the pass, mise en place and a 120-cover service are. That's why interviews are short and the book sounds like your kitchen.
Published prices
You know the price before you call. Others say "request a quote" and usually charge €6,000–10,000 or more.
Weeks, not years
A traditional publisher takes 12 to 24 months. We publish in weeks.
On sale worldwide
Your own ISBN and Amazon in Europe, the UK and the US, in print and ebook.
Your suppliers can pay for it
The olive oil, wine, beer or knives you use can appear in the book and fund it.
Your recipes stay yours
We tell the story and the method, with home versions. Your kitchen secrets stay in your kitchen.
| Price | Who writes? | Timeline | Food specialists | |
|---|---|---|---|---|
| SC Editorial | from €1,490, published | We do | Weeks | Yes, we are chefs |
| Traditional publisher | Big names only | They do | 12–24 months | Sometimes |
| General corporate books | €6,000–10,000, "request a quote" | They do | Months | No |
| Self-publishing services | 1.700–2.200 € | You do | Up to you | No |
Via Veneto, Michelin-starred and open in Barcelona since 1967, already has its book: Via Veneto. El gran restaurante de Barcelona, 288 hardcover pages. Big names tell their story in print. We make it possible for yours, with published prices and in weeks.
A real market example, published by Planeta Gastro. Not an SC Editorial project.When Torremolinos restaurant in Murcia turned 50, its book was published by Estrella de Levante, its beer supplier. That's how a sponsored book works: the brand gains visibility and the restaurant gets its story in print.
A real market example, not an SC Editorial project.
ITSOALa cocina inversa de Sergio Carasa
Our demonstration book
Itsoa
We made the book we would make for you, so you can see the method and the finish before you decide.
Itsoa tells the story of a restaurant-school: the building, the kitchen, the dining room, the lab, the kitchen garden, a wine list and twenty complete recipes.
254pages
8,25×11"hardcover
Colourthroughout
20full recipes
Itsoa is an editorial project created to show our work: the restaurant does not exist and its images are AI-generated. Our clients' books feature photos of their own business.
Inside Itsoa
Dishes from our demonstration book. The images were AI-generated for Itsoa; your book will feature photos of your business.
Our catalogue
We already publish and sell
More than ten of our own titles on Amazon, several of them in translation.
Cooking
Cooking
Cocina inversa
Michelin Chef collection · 2nd expanded edition
35 postres saludables de un chef de estrella Michelin
Michelin Chef collection · Book 2
15 Recetas para Enamorar de un Chef de Estrella Michelin
Cooking · Method
Cocina sin recetas
Cooking · Second expanded edition
El Cocinero Viajero
Health
Profitable businesses on a small budget
An eleven-book collection, from €0 to €1,000, with real businesses you can start on a small budget. The first three are out now.
Book 1 of 11
Cómo ganar dinero con 0 euros
Book 2 of 11
Cómo ganar dinero con 100 euros
Book 3 of 11
Cómo ganar dinero con 200 euros
One book, several languages
We translate and publish your book in other languages, so it sells on Amazon worldwide. Here are some of our translated editions.
Spanish
Cómo elegir la talla de tu próxima bicicleta
English
How to Choose the Right Bike Size for You
German
Die richtige Fahrradgröße finden
English
Cooking Without Recipes
Other collections
After the book
Make your book, and your business, visible
Our group's marketing is handled by sergiocarasa.com. The same team that created your book can promote it and your business.
Social media
Content and management for Instagram, Facebook and TikTok, with the book as the common thread.
Websites
A website for your business, or a page for the book with its buy link.
Meta Ads
Facebook and Instagram campaigns to sell the book and fill tables.
And more
Launches, press and other tailored services. Visit sergiocarasa.com →
FAQ
What people usually ask
I don't want to give away my recipes
You don't have to. We tell the story and method behind each dish, with home versions readers can cook. Your kitchen's technical sheets stay in your kitchen.
I don't have time
It takes about three hours of interviews, split into two or three sessions, on site or by video call. We do everything else; you just review the proofs.
Who owns the book and the files?
The content is yours: your story, your recipes and your photos. The design and layout belong to SC Editorial and are licensed for the edition you commission. We publish under the SC Editorial imprint, or under your Amazon account if you prefer, and pay you the royalties. You receive the final reading PDF; editable files are available as an optional extra. Translations, hardcover and new editions are commissioned through us.
Do I have to buy copies or hold stock?
No. Amazon prints each copy on demand, close to the reader. To sell it on your premises, you order the copies you need at cost, about €23 for a 250-page hardcover, and sell it for around €59.90.
How long does it take?
From two weeks after the first interview. The exact timeline depends on the package, the page count and how quickly you review proofs.
Why are the prices so low?
These are launch prices for our first clients, in exchange for a testimonial and permission to show their book as a sample. Places are limited and prices will go up. VAT not included.
Can a supplier pay for it?
Yes, and it's common. Olive-oil, wine, beer or knife brands pay to appear in the book. In the Signature package we find those sponsors for you.
My business is outside Spain
We work remotely with clients in any country and can translate your book into the language you need.
Who takes the photos?
You provide the photos, and we guide you on what to shoot. If you are short of images, we use licensed stock photography and retouch it for your book. If you want original professional photography, we arrange it with a photographer and quote it separately, since the price depends on the photographer and the shoot.
Contact
Get your book cover, free
Tell us your business's name and within 48 hours we'll send you a sample cover. No commitment.
Or by email
info@imbikes.com